Even though Mike Verret is an expert when it comes to branding and marketing for his clients, he hit a roadblock when it came to applying his knowledge to his own business. As they say, "You can't see the forest through the trees."
The goal of the project was to clarify his message and tell a story about how he helps his clients.
Whenever I work with a client, I'm looking for that X factor - what makes you different from your competition? For this software dev agency, they didn't just take requests from clients. They served as advisors for their clients and analyzed every decision from the user perspective.
They had a uniquely human centric approach and my job was to make sure someone who landed on their website could plainly see their value.