AIMeCAST is a B2B SaaS startup with a really great product for enterprises. Their platform is a content hub to post internal podcasts, videos, and more.
The goal of this project was to clarify their messaging, increase conversion rates, and develop a clear path to purchase.
Although Mike Verret is an expert when it comes to branding and marketing for his clients, he hit a roadblock when it came to applying his knowledge to his own business. As they say, "You can't see the forest through the trees."
The goal of the project was to clarify his message and tell a story about how he helps his clients.